America's oldest brewery brings us Yuengling Lager. Back in 1829 when Yuengling first brewed beer competition and advertising were both very different.Advertising reached out less effectively largely because it reached a smaller audience. That did not stop the company having success. It even survived Prohibition by selling near beer. Time moves on and the company lost some of it's success possible due to miss management but also due to greater competition. When Richard Yuengling, Sr. became ill in 1985 his son who had left the family business to pursue his own path, (He was actually in beer distribution selling other beers. Which I am sure confused a few people. Your ____ beer rep is named after its competition.) Anyway when Dick took over, the company was to say the least not doing as well as it could. Under his guidance the company is now distributed in several states and is part of American history and American culture. With an ABU of 4.4 it fits that category known as session beers. Despite being a session beer it does still have a decent amount of flavour. I tend to think the ingredients although not up to some beers is still far superior to certain better known beers. So why is it not outselling Budweiser. It might be a matter of timing or just a matter of time. One of my own tests of beer is if it has to be majorly chilled to be palatable it isn't very good I have had yuengling slightly cold and very cold it is refreshing either way!
Official word:
Famous for its rich amber color and medium-bodied flavor with roasted caramel malt for a subtle sweetness and a combination of cluster and cascade hops, this true original delivers a well-balanced taste with very distinct character. Born from a historic recipe that was resurrected in 1987, Yuengling Traditional Lager is a true classic.
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